An Atelier Group company / Lifestyle & identity
Mademoiselle London
A developing London brand whose full proposition will be introduced when it is ready to be stated with clarity.
Positioning
A London identity, taking shape carefully.
Mademoiselle London is a developing brand within the portfolio. Its detailed offer has not yet been formally defined. Rather than fill that space with generic lifestyle language, Atelier is allowing the proposition, audience and cultural point of view to become clear before publication.
As part of The Atelier Group, the company can draw on shared strategic and operating foundations while developing an identity appropriate to its own audience. Enquiries are welcome where the developing direction is relevant; they do not imply that an unlisted service is currently available.
The approach
Clarity before expansion.
Atelier’s approach is to define the useful role of a business before expanding its public language. That protects customers from ambiguity and gives the company a stronger foundation for whatever comes next.
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